Taking Climate Action: a new chapter for our CO2 Neutral label

The design change is driven by two key insights gathered from consumer feedback and regulatory input:

1. New name: The claim "CO2 Neutral" may be difficult for non-experts to understand. "Taking Climate Action" conveys a clear message accessible to all consumers.
2. Additional information: While QR codes are a useful tool, labels should be easy to understand without needing to scan for details. Our new design includes a simple description explaining which actions are taken by the company to contribute to the climate transition.

This triggers a change on the label's types we propose: we have decided to discontinue our Product and Service labels, focusing exclusively on the Company label. Several factors influenced this choice:

• Product labels face greater challenges: the EU guidelines set a high bar for product-specific environmental claims, requiring detailed, product-level evidence that can be challenging to maintain consistently.
• New design not suited for product packaging: the additional description is not appropriate for product packaging where space is often limited.
• Ensuring label accuracy and control: when labels are printed directly on product packaging, it becomes challenging to manage updates and accuracy over time.

We have made this decision carefully to ensure that our clients benefit from a label that meets both current and future regulatory requirements.

Our shift to the Taking Climate Action label reaffirms our commitment to providing consumers with credible, understandable information on climate impact. Together, we aim to drive meaningful and transparent climate action for the future.